Sales Collateral
All Copy Products — Sales Sheets
Client
All Copy Products
Type
Sales Collateral
Software
Adobe InDesign, Illustrator
The Challenge
All Copy Products' sales team needed leave-behind materials that could speak for themselves in front of an IT director or office manager. The sales sheets needed to communicate product specifications and service differentiators clearly enough to survive a desk drawer — and make the case for ACP over national competitors when the rep wasn't in the room.
The Solution
Designed a suite of product line sales sheets using a consistent template that was flexible enough to accommodate different product categories — multifunction printers, managed print services, document management software. Each sheet organized information in a clear hierarchy: headline benefit, key specs, service differentiators, and a clear call to action. The system let ACP's marketing team update specs without redesigning from scratch.
