Logo Design
Cooperform Inc.
Client
Cooperform Inc.
Category
Logo Design
Software
Adobe Illustrator
The Challenge
Cooperform makes architectural protection products — wraps and covers for windows, doors, railings, and soffits. The challenge wasn't just making a logo that looked good. It was making a logo that communicated what the company does without requiring an explanation. The double-O in "Cooperform" was an opportunity. The question was what to put there.
The Solution
The double-O becomes an icon that is simultaneously three things: a leaf (suggesting green building and sustainability), an isometric building form (telling you what industry they're in), and two overlapping circles (suggesting coverage and protection). The color palette does additional work — blue reads as water protection, yellow as sun protection. Every element earns its place. Nothing is decorative.
