Logo Design
Logo Collection
Clients
Various
Span
30+ years
Software
Adobe Illustrator
The Work
Over three decades of freelance and agency work, logos have been a constant thread — from small nonprofits that needed a simple, reproducible mark to small businesses building their first brand identity. Every logo in this collection started with a conversation about what an organization actually stands for, and ended with something that works at the size of a business card and a billboard.
The Approach
Good logo design is mostly listening. Before a single vector is drawn, the client needs to articulate who they are, who they serve, and what sets them apart. The design process follows: concepts in black and white first (if it doesn't work without color, it doesn't work), refinement based on feedback, and final delivery in every format they'll ever need — print, web, embroidery, signage.
